Brand Communicator

Facebook parent Meta has selected Publicis Groupe agency Spark Foundry to be its new media agency after a competitive pitch that began in March. COMvergence estimates that the social media giant spent an estimated $742 million…

Omnicom Media Group (OMG) is officially launching an initiative to drive industrywide uptake of a new set of standards for connected TV (CTV) advertising inventory, identity and fraud-prevention practices. Last year, U.S. ad spend…

The first-ever documentary about Big Brother Naija is set to drop this month. The mini-documentary titled, BBNaija: The Fame, the Fans, the Frenzy, produced by ID Africa’s The Bang Studio, will premiere on Africa Magic in…

Lorraine Smit and Melina McDonald, Darling Films’ two executive producers, were announced as the Loeries’ Hall of Fame inductees during Loeries Creative Week 2021. They are also its first-ever dual inductees. “Lorraine and Melina…

The Nigerian Communications Commission (NCC) has called the attention of millions of Nigerian telecom consumers to the existence of new, high-risk and extremely-damaging, Malware called Flubot. It also listed measures to guard…

For the first time, social now attracts more investment from advertisers than linear TV, a new WARC Global Advertising Trends report reveals, but both media attract a disproportionate share of advertising budgets when one considers the…

Omnicom Media Group (OMG), which has been taking steps to increase diversity in the media supply chain it buys for its clients, it announced that it is working with the National Minority Supplier Development Council to “certify”…

By Biodun Obisesan With the recent accusation being levelled at Mark Zuckerberg, owner of Facebook on the account that the social media company harms children's mental health and stokes divisions by a whistleblower in the US, it…

Declaring itself “fully recovered” from the impact of the pandemic, Publicis Groupe posted strong Q3 results with organic revenue growth of 11.2% on reported revenues of €2.62 billion. For the first nine months of the year organic…

French luxury brand Chanel has awarded its global media account to Omnicom Media Group after a formal review, the company confirmed today. OMG unseated long-time incumbent WPP to win the business. The switch is effective at the…