Brand Communicator

With over a decade of delivering uncompromising quality to brands and the events industry in general, award-winning experiential design Company Eventecture has expanded its horizon with the launch of its own Experiential…

One of Africa’s leading manufacturing conglomerates, BUA Group, has consolidated its food businesses with the formal unveiling of BUA Foods. The unveiling was held recently, at a brief media event at the Group’s head office in Lagos. …

By Andrea Zapata “The difficulty lies not so much in developing new ideas as in escaping from old ones.” — John Maynard Keynes When the Media Rating Council (MRC) removed Nielsen’s accreditation, the media community collectively…

A third (35%) of consumers say they prefer to shop for groceries remotely, for example via an online order, according to a survey from YouGov. However, despite e-commerce's growth since the COVID-19 pandemic began, there is…

Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful. By Aimee Schuster The following is a guest post by Aimee Schuster, CEO and founder at Bandwidth…

Media costs have increased by 4.0% this year worldwide, a larger increase than initially expected, according to data from ECI Media Management. This compares to a 3.0% rise that was forecasted at the beginning of the year. …

Connecting the Dots 2022 is a study into changing consumer attitudes based on 700,000 interviews across 47 countries, identifying key trends for the year ahead; conducted by audience targeting company GWI, it’s worth paying attention…

Modion Communications, Nigeria's fast-growing Public Relations and Marketing Communication solutions providing Agency, has revealed that its 2020 social impact campaign for Lumos Nigeria emerged in the Top 10 2021 Global SABRE Awards. …

With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing the increase in direct consumer spending by a wide margin -- +14.4% vs.…

Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns. This means that, on average,…