Jeremiah Agada

In this analysis of Promasidor's latest seasonal campaign, Brand Communicator’s Jeremiah Agada dissects this Onga Seasoning's Ramadan 49-second spot. Agada's review examines how Onga has strengthened its "Mama's Helping Hand"…

Otis Ojeikhoa, the Managing Director and CEO of Brands Optimal Limited is one of the voices of the experiential marketing industry that command respect, holds weight.  His visionary leadership driving innovation in consumer…

Nigeria’s esports industry just took a major leap forward with the appointment of Damilola Pedro as Chief Operating Officer (COO) of the Esports Federation of Nigeria, a game-changer for brands in Africa’s booming gaming industry.…

In what has been described as a ‘glass-ceiling smashing move’, Godrej has appointed marketing communications professional, Rachel Migwi as its East Africa Business Head/Managing Director, making her the first black person and the…

In an industry where longevity and impact are benchmarks of success, 7even Interactive or 7i as it is known - a 360⁰ marketing communications agency, has hit a milestone—ten years of redefining advertising in Nigeria. The…

Brand Communicator's Jeremiah Agada explores Aishat Anaekwe's crucial LinkedIn post examining why CMOs rarely ascend to CEO positions. In her post, Aishat argues marketing remains marginalized as a cost centre rather than a…

Segun Ogunleye, one of Africa’s foremost marketing leaders has officially joined Diageo, a multinational alcohol company, as Head of Marketing, Africa Partner Markets. Additionally, he will serve as Beer Lead for South, West,…

Hours before this year’s Valentine celebration, somewhere at the highbrow Victoria Island of Lagos, two tech giants inked a partnership that will revolutionalise advertising as we know it today. Suffice to say, Valentine came early for…

Chairman of the NIPR Council Committee on Revitalization of PRCAN, Dr. Nkechi Ali-Balogun has reiterated her Committee’s resolve to work with relevant stakeholders to ensure that the Public Relations Consultants Association of Nigeria…

As one of the decisions it reached during its 117th meeting, the Governing Council of the Nigerian Institute of Public Relations (NIPR) has dissolved the Executive Committee of the Israel Jaiye-Opayemi-led Public Relations…