Toyosi Olajide

It’s the market asking. I’m only a dispatch writer. Because, whenever a Nigerian brand announces increment in price, 2 kinds of market reactions typically follow it. The first kind outrightly condemns the increment. With little to…

Traditionally, brands relied on storytelling to convey their messages. A well-crafted narrative, backed by compelling visuals and emotional appeal, could create a connection between the brand and the consumer. However, this…

It was a bright Friday morning on June 1, 2012, in the first office of First Katalyst Marketing, nestled in Ajao Estate, Lagos. The Managing Director, Soji Odedina, stood before a small team of eager staff, to deliver what would be…

The Nigerian Consumer Credit Corporation (CREDICORP) has taken another step in its waves of programmes, expanding consumer credit beyond auto financing to clean energy solutions (solar home systems to households). Today’s kickoff…

In 2018, Aster Integrated Marketing Limited, an experiential marketing and activation agency joined the ranks of players in Nigeria’s integrated marketing communications industry disrupting the industry with its creative…

Ideas are the currency of the new economy, and brands that thrive are not just those with the biggest budgets but the ones who dare to think differently, challenge conventions, redefine engagement, and shape…

L-R: Marketing Director, CWAY, Mr. Rohit Gupta; Brand Ambassador, CWAY Water, Chef Tolani; Assistant General Manager, CWAY Water, Mr. Abiodun Sulaymon; and Assistant Marketing Director, CWAY, Mr. Funso Elubeku. CWAY Water Lagos…

Niyi Aderibigbe, Head of Brand Marketing and Corporate Communications at Transcorp Hotels Plc, has been recognized as this year's distinguished Spokesperson in the hospitality sector by the Nigerian Institute of Public Relations…

Wema Bank has announced the commencement of its capital raising exercise with N150bn rights issue on April 14, 2025, According to a corporate disclosure filed with the Nigerian Exchange Limited on Friday, the bank is undertaking a…

Marketing maestros, executive powerhouses, creative geniuses, and industry professionals have shared valuable insights into the secret sauce to great leadership identity, which includes tenacity, resilience, authenticity, and…