Toyosi Olajide

The National Orientation Agency (NAO) and the Nigeria Institute of Public Relations (NIPR) are partnering to promote a National value system that represent the best of the country’s ethics. The Director General of NOA, Mallam…

French-based advertising and public relations (PR) company Publicis, one of the oldest and largest media agencies in the world has invested $326m (€300m) into generative AI (GenAI) as the technology is set to disrupt the industry.…

WPP, the world's biggest advertising group, said it would merge its two largest communications agencies Hill & Knowlton and BCW, in the latest internal tie-up aimed at driving efficiencies within the company. London-based…

Marketing expert and one of Brandcom Awards 2023 Top 35 under 35 professionals, Bukayo Ewuoso has been tapped by Pisi Mobile Service, a technology and telecommunications company in Nigeria, as its new Head of Business for…

Streaming giant, Netflix has hit a new subscription record in the fourth quarter of 2023. The company reported 13.1 million subscribers in the December quarter, its largest-ever fourth-quarter subscriber growth, exceeding projected…

Netflix has sealed a 10-year deal worth $5 billion deal with World Wrestling Entertainment (WWE) recently, to stream the former wrestling live show, documentaries and original series. According to Netflix, the deal will start in…

Interswitch has announced a strategic collaboration with OPay through its Interswitch Payment Gateway (IPG) to enable OPay users make direct payments for goods and services on merchants’ websites from their Wallet balance. This…

Dangote Cement Plc becomes the first Nigerian company to hit the historic milestone as it shares gained 9.99% to close with a share price of N592.60, thus reaching a market cap of N10.095 trillion. In 2024, Dangote Cement has…

mediaReach OMD, the nation's foremost independent media agency, is collaborating with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN) to unveil the most significant trends and consumer insights…

Unilever Nigeria Plc has appointed Michael Ikpoki as its interim Chairman pending the selection of a substantive Chairman of the board, this is following the announcement of major changes to its board. The company disclosed this…