Ntia Usukuma

In this wide-ranging conversation with Brand Communicator’s multi-award-winning Editor, Ntia Usukuma, newly elected President of ACAMB and Group Head, Brand Transformation and Digital Marketing at the Bank of Industry…

When viewed through a purely traditional or conservative lens, award ceremonies may be perceived as simple acts of handing out medals over social dinners, mere tokens disconnected from real impact. However, Jay…

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 44 new Fellows into the advertising profession at a ceremony held recently at Sheraton Hotel, Ikeja, Lagos. Speaking at the event, Director-General, Dr. Olalekan…

Globally, Nestlé remains one of the largest and most influential food and beverage companies. Over the years, this global brand has made significant strides toward embedding sustainability into its core business…

To some analysts in the world of Agriculture, the term “regenerative agriculture” might sound novel and sexy. But it is something close to the land tenure system practiced by our forefathers, with some modern embellishment to deepen…

As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not…

Dr. Bolajoko Bayo-Ajayi is the frontline candidate for the position of President of The National Institute of Marketing of Nigeria (NIMN) at the election to be held at the 2025 AGM/Conference taking place in Uyo, Akwa-Ibom state…

The recent parley the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, had with selected Journalists started as an informal interaction. What many would call a meet-and-greet session. In the…

In Nigeria, May is the month most school kids look forward to with great anticipation and excitement. It is a month kids are celebrated in a very special way. During this period, governments at all levels, brands, religious groups,…

The growth of digital technology has remarkably altered the very architecture of marketing, making the business environment increasingly competitive than ever before. The struggle for market share by various brands in a…