Ntia Usukuma

In the last 50 years, advertising practice in Nigeria has undergone a significant transformation. The industry has grown from a small, nascent industry into a thriving, creative, and innovative one, with contributions from a plethora…

From left: Prof Umaru Pate, Vice Chancellor of the Federal University of Kashere, Gombe State; Sunday Adejo Baba, Director of Public Communication and National Orientation, Federal Ministry of Information and Culture; Dr. Olalekan…

In 1925, when an English preacher, Frederick Lewis Donaldson released the list of Seven Deadly Sins made globally popular by Indian leader, Mohatma Gandhi, many scholars, and analysts were…

The Chairman of ARCON’s Advertising Industry Colloquium (AIC), Prof Rotimi Olatunji has pointed out that the near absence of case studies and experiences of most advertising agencies is a dangerous trend that is massively destroying…

The 2023 Ramadan fast began last Thursday, March 23, 2023, in Nigeria and most other parts of the Muslim world. This yearly activity of fasting and prayers always begins with the official announcement by the Sultanate Council in…

The Advertising Regulatory Council Of Nigeria (ARCON) has unveiled plans to hold the First Annual Advertising Industry Colloquium. The one-day event will hold at 8.00 am on 30th March 2023 at the Lagos Sheraton Hotel, Ikeja Lagos. …

The 2023 World Consumer Right Day(WCRD) was quite different from most previous ones. The sustainability slant in the 2023 theme: “The Green Economy: Building a Cleaner Safer World for Consumers” drew the interest of different…

Sometimes opportunities can land on your laps when you least expect them. When the much-touted English Premier League (EPL) star match of last Sunday between Manchester United and Liverpool began, the least anyone expected was a close,…

To enhance the success and consistency of any meaningful public programme, the ability to forge an emotional connection with young people is critical. Especially if you want to establish a Tsunami of super-charged enthusiasm and fierce…

Pele The procession of his casket in Santos, Brazil that culminated in his final rest last Tuesday symbolised the final chapter of the world’s biggest personality brand in soccer. It was a final that started with his demise on…