Ntia Usukuma

If you can recall, how many times have you seen animations or unique characters that you could recognize and immediately associate with any brand? Your list might include the Michelin man, Tony the tiger of Kellogg’s cereal, Mickey…

In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…

Most analysts would readily agree that 2022 has been one of the most challenging years for most marketing practitioners. Interestingly, so many actions, reports, incidents, trends, and activities have created a lot of…

The Christmas/New Year season is usually one of the biggest marketing windows globally. It is expected to always possess that aura that makes merchandising propitious. It is common knowledge that the period is often characterised by a…

Lagos witnessed a stylish break of a political campaign as Governor Babajide Sanwo-Olu formally commenced his re-election drive with brand display in the air, on the land, and in the sea on Wednesday. Governor Sanwo-Olu and his deputy,…

One of the leading and largest inter-dealer brokerage (IDB) firms in Nigeria, Zedcap Partners Limited (ZPL) has dedicated its 2022 FMDQ Gold Award for the Best Brokerage Service to its clients. The award was dedicated…

L-R: Chairman of STB McCann and former Chairman of Zenith Bank, Steve Omojafor; CEO of Entod Marketing Ltd, Iquo Ukoh; and Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris…

Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris Ogbechie will be the Keynote Speaker at the 2022 Brandcomfest scheduled for 10 am, Thursday, 24th November at the D’Podium…

The top 20 finalists in The 2022 Nimbus Aid Project have been announced. The finalists are in the final phase of the Nimbus Aid Project, and winners of the N20 million will be announced on the 25th of November at an event to mark…

Joshua Ajayi, Convener, Brandcomfest (4th from right), Prof, Pat Utomi, Keynote Speaker Brandcomfest 2021 (center), with other discussants and speakers at Brandcomfest 2021 held at D'Podium, Ikeja, Lagos. Business experts, Seasoned…