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Neymar Tackles Diving Accusations In Gillette Ad, Admitting World Cup ‘Exaggeration’
Brazilian football star Neymar Jr has partnered with Gillette to confess to unsporting behavior at the World Cup.
Neymar was criticised for his tendency to go down easy at the World Cup where he was recorded spending more than 14…
Turkish Airlines Embarks On Exclusive Sponsorship With CNN In Global Brand Campaign
Turkish Airlines, leading global player flying to more countries and international destinations than any other airline,has become the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder.
The show is a…
A Critical Review Of Nigeria Air’s Identity Design
An Appraisal of Nigeria Air’s Identity Design
A testament to the value of a design and the messages it has the potential to carry can be found in no farther a period than a few months ago when the Nigeria Super Eagles’…
MTN’s ManInTheBox Campaign: The Untold Story
By Tunji Faleye
The recent MTN Man-in-The-Box billboard was an innovative out-of-home campaign many Nigerians will never forget in a hurry. This inventive advertising billboard was stationed along Lekki Expressway Lagos, causing a…
Nike Takes The First Grand Prix In Cannes’ New Social & Influencer Category
Nike's "Nothing Beats a Londoner," was the first Grand Prix recipient in the new Social & Influencer Lions category at the Cannes Lions International Festival of Creativity on Thursday night.
"When we come down to it, this…
Stanbic IBTC Launches New Brand Campaign To Reinforce Leadership
Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has launched a new integrated marketing campaign to deliver on its mission as Nigeria’s leading end-to-end financial solutions provider.
The new brand campaign reinforces…
Kwese Excites Nigerian Football Fans, Others With Kwese-iflix
By Jeremiah Agada
Nigerians can now catch all the actions, fun, thrills and frills of the Russia 2018 FIFA World any place, anywhere, whether stuck in traffic or far from home or viewing centre through their smartphone device…
WARC Awards: Coca-Cola Wins Content Grand Prix For African Cup Of Nations Campaign
A campaign created by FP7/CAIRO for soft drinks brand Coca-Cola around the African Cup of Nations has won the Grand Prix in the Effective Content Strategy category in the 2018 WARC Awards.
This category rewards branded content…
HP Brings Emotional Generational Connection To Touching Father’s Day Spot
Emotional connections highlight a new campaign for HP printers, bringing generations together on Father’s Day.
HP has been going for an emotional angle in its ‘Reinvent’ printer spots, showing both the joy and the tougher times of…
Mastercard Drops Meal Donation Campaign Following Backlash
Mastercard has chosen to scrap a charitable initiative linked to football stars Lionel Messi and Neymar Jr. that many have found to be in poor taste.
Last week, Mastercard announced its plans to donate 10,000 meals to hungry children…