2021

Despite the persistent challenging macroeconomic and headwinds, Zenith Bank Plc has announced its audited results for the year 2022, with an impressive double-digit growth of 24 per cent in gross earnings, from N765.6 billion reported…

Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. That’s one of the findings contained in a report by the…

Economist and marketing communications experts have revealed that business remodeling, expanding to other markets, engaging Small and medium scale enterprises (SMES) among others portend a lot of opportunities for the marketing…

In 2020, healthcare, economic and social crises disrupted all of our plans, prompting brands and agencies to revisit their relationships. Those that worked together, focusing on resilience and transformation, weathered the…

Cannes Lions has concluded plans to hold its annual award festival in June 2021. The award which holds in the third week of June was postponed last year due to the spread of COViD-19; however, the organisers have disclosed that this…

MultiChoice has announced the return of its hugely popular Step Up campaign offer to its DStv and GOtv customers this January. While the Step Up campaign offer gives all active and disconnected DStv Compact, Confam and Yanga…

By Moshe Vaknin YouAppi CEO and co-founder, Moshe Vaknin, lays out the trends, market forces and macro events that will drive the mobile app market in the New Year. As we close on what has been a most eventful year, it’s time to…

Digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey. Among CMOs, 78% cite rising budgets for social in 2021, 71% for…