Browsing Tag

Asia Pacific

Asia-Pacific Leads Global Adspend Growth

Brand Communicator Jan 14, 2019 0

Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase. That…

Foreign

Fifa World Cup To Boost APAC Ad Spend – Densu Aegis Network

Brand Communicator Jun 14, 2018 0

Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network. Asia Pacific, as a result, will now contribute 41% of the global…

Brands

Mindshare Shakes Up Leadership Team In Asia Pacific, MENA and Africa, Appoints New Chief Executives

Brand Communicator Mar 21, 2018 0

Mindshare has shaken up its leadership team that is overseeing the Asia Pacific, MENA and Africa markets. The WPP agency announced that it has promoted Amrita Randhawa and Prasanth Kumar to chief executives for Asia Pacific…