Brand Building

Industry experts have charged brands and marketers operating in Africa to prioritise deep cultural intelligence over technological shortcuts, warning that artificial intelligence, however powerful, cannot replace the human…

When people think of marketing success, they often picture the big moments—the viral campaigns, award-winning ads, and creative executions that capture public attention. But behind every successful brand is a body of invisible…

B2B marketers plan to maintain or increase spend on brand building over the next six months, despite current economic conditions impacting budgets, according to a new study from LinkedIn. The study revealed that two-thirds…

Brand Communicator, Nigeria’s most consistent brand and marketing communications magazine has concluded plans to host the 2021 Brandcomfest scheduled for Thursday, 18th November at the D'Podium Event Center, Ikeja, Lagos. This…

The Group Marketing Director of Jotna Nigeria Limited (The La Casera Company), Emmanuel Agu has stated that neighbourhood stores, e-commerce and social media will accelerate the growth of Fast Moving Consumer Goods (FMCG) in post…