brand

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…

It’s another great year for big tech brands, as Amazon overtakes Google and Apple as the world’s most valuable brand according to the latest Brand Finance Global 500 rankings – perhaps not entirely surprising, given its approximately…

By Tunji Faleye A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a…

  Lafarge and 9mobile have beaten the deadline for this year’s Sustainability, Enterprise and Responsibility Awards (SERAS) CSR Awards. Other organisations that beat the deadline include, Fidelity bank, GTbank, Diageo, Sahara Energy,…