Brands Optimal

Otis Ojeikhoa, the Managing Director and CEO of Brands Optimal Limited is one of the voices of the experiential marketing industry that command respect, holds weight.  His visionary leadership driving innovation in consumer…

Otis Ojeikhoa, MD, Brand Optimal Though, it is no gainsaying that data is not easy to come by in the Nigerian experiential subsector of the IMC industry which has very little or no industry billing standard or even spend, it is almost…