Business

L-R: Chair, Conference Planning Group, Tech Sub-Committee, Enimien Inegbedion; Executive Director, WIMBIZ, Hansatu Adegbite; Chair, Conference Planning Group, Molade Adeniyi; Vice Chair, Conference Planning Group, Dr. Joy Isa; Chair,…

L-R: Executive Director, Mr. Raheem Olabode; Group Managing Director, Mr. Yomi Badejo-Okusanya and Former Director, Mr. Tunde Dabiri, all of CMC Connect (Perception Managers) during the recent unveiling of the 30th anniversary logo by the…

According to Brand Finance Africa 150 2022 report, South African brands are leading the African continent with MTN taking the most valuable brand position in Africa , The South African brands…

 To further enable its customers to do more conveniently and efficiently, innovative and digitally-led financial institution, Wema Bank, has added more features to its corporate internet banking platform, ALAT For Business.  ALAT For…

Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…

Godfrey Adejumoh By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and straight forward while there are a few that are not, rather, they come with complexity and if you permit me ambiguity and very steep…

By Anna Hamill With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands. If you’ve noticed a deluge of vegan products hitting the UK market in recent…

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. By Chad Ruff Marketing automation isn’t a thing of…

As a business, you know that social media is an important part of your overall digital marketing strategy - of course you do, it’s 2019. Social media has so much potential; it could drive your sales, increase your ROI and contribute to…

Customer lifetime value is a key metric to calculate, but not always an easy one, and marketers may need to compromise in order to make it a business priority. By Michael Barnett Customer lifetime value (CLV) is one of a…