Business

Customer lifetime value is a key metric to calculate, but not always an easy one, and marketers may need to compromise in order to make it a business priority. By Michael Barnett Customer lifetime value (CLV) is one of a…

By Bradley Johnson Marketers, a search consultant and an agency took the stage at Ad Age's Small Agency Conference to show how small agencies can get the attention of big brands. Here, five ideas from their panel discussion, called…

A new report compiled by B2B ad agency Gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions. The Business Feeling index was compiled from a survey of 315…

Marketing, Media and Money debuts on Kwesé Inc. channel Kwesé TV has introduced a new television show called Marketing, Media and Money which will engage and pique the interest of marketing professionals and…

Google has unveiled two tools that it says will help give businesses a better sense of where they stand when it comes to mobile site speed. According to Google, 53% of mobile site visits are abandoned if pages take longer than three…

By Tunji Faleye A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a…