clients

During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build…

Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR). Douglas C. West…

EventPlus Integrated Marketing Services (EPIMS) is a top-notch experiential marketing agency that is blessed with great talents, passionate and a hardworking work force paving new ground in the world of experiential marketing and brand…