EventPlus Integrated Marketing Services: A Game Changer In Experiential Marketing Services

EventPlus Integrated Marketing Services (EPIMS) is a top-notch experiential marketing agency that is blessed with great talents, passionate and a hardworking work force paving new ground in the world of experiential marketing and brand experience campaigns. The agency consistently develops experiential ideas aimed at creating unrivalled bonds between consumer and brand by immersing them in a fun, memorable experience.

As experiential marketers, we know the best way to sell products and services is to establish an emotional connection with the customers by giving them a chance to have an experience with the product, brand or service. When people think about your brand or service, we want them to feel happy and special. These positive memories and emotions for us is our secret way to boost sales and create lasting customers.

EventPlus IMS also engages in field marketing. In this regard, the agency deploys the best personnel in the field to deliver on brand/client’s marketing strategy so as to improve the brand’s visibility as well as expand distribution.

At EventPlus, we use a combination of targeted digital/Social media engagement, field teams, and event marketing to reach prospects, and to drive awareness and excitement around a brand. We closely analyze our programs to make sure that we’re spending strategically, staying within budget, and seeing results.

We also engage experiential campaigns that builds, grows and promote your brand awareness, Market and volume share program, this includes field (face –to- face) marketing, product sampling campaigns, road shows, which gives customers the opportunity try out the product before the purchase

EventPlus IMS also manages events and programmes for corporate bodies. Some of the clients it has worked for in the past include, but not limited to, Access Bank’s Annual General Meetings from 2011 to 2013, Sales and Distributor’s Conference for Guinness Nigeria from 2011 to 2014, Airtel’s End of Year Party 2011 and host of others.

EventPlus IMS prides itself on teamwork to achieve a common goal. It also offers excellent services to clients, a factor that has made the agency a game changer in the business of experiential marketing enterprise.

The agency is led by experienced and uncompromising duo of Tolulope Medebem and Dr.Babatunde Amanerimi, Partner/Operations Director and Partner/Client Service Director respectively.

Dr. Amanerimi has an MBA in Marketing and Strategic Management from the prestigious Warwick Business School in the United Kingdom. He has well over 18 years commercial experience traversing marketing and sales.

His robust trade and brand experience, having worked in Pfizer Products Plc, Livestock Feeds Plc, British American Tobacco (BAT) Nigeria and Access Bank Plc, have helped him to understand every aspect of the sales and marketing function. His other competencies include brand building, sales and marketing strategy and project management. He is also a member of National Institute of Marketing of Nigeria (NIMN).

Medebem, on her part, can similarly boast of over 18 years experience in brand management and marketing. She has vast experience working on major accounts in several organizations such as MTN, Nigerian Breweries, Multichoice, Mnet&Supersport, Miss Commonwealth (Nigeria & International), V-Mobile, P&G, BAT, F.I.B, Int. Cont. Bank, Dansa Foods, Zain and many more brands.

She also had a stint in broadcasting working with AIT, Mnet New Directions and UNFPA – I Need to Know, Klink Studios and so much more.

She is a member of APCON, NIMN and currently the Chairman, Publicity Committee of EXMAN.

Apart from the leadership acumen of both partners which has been brought to bear on the performance and growth of the agency, EventPlus IMS is equally blessed with a team of experienced, diverse, uncompromising, and committed individuals who believe in one another. The coming together of such great individuals working in a family-like setting has enabled the agency to excel in the business of activation, communication or experiential marketing. Since its inception in 2012, EventPlus IMS has never been found wanting in the delivery of exceptional solutions to clients’ marketing challenges. The agency has continued to achieve great feats upon feats to the delight of clients/brands in the nation’s economy.

Interestingly, all these achievements have made EventPlus IMS to grow very quickly within five years of operation to the extent that it has earned a reputation for being a nimble organization that has the capacity to rise to all challenges.

According to Medebem, “I’m extremely pleased with our attitude and ability to deliver results at EventPlus IMS. Over and over again, we have proven that we can deliver activations on time and often with very tight budgets.

“We have professionalism. Our integrity is key and that is actually number one for us. We take integrity to be overall for us. We have had staff that had to leave just because of integrity issues. We are also consumer-centric because in the experiential business, the consumer is quite important and they change per time. So, we take the time to know what our consumers want and deliver the best to them at all times. We are also service-oriented, which is why we do not lay much emphasis on the individual, rather we emphasise the team.”

Medebem added that though EventPlus started life as an events-focused venture, the partners were well grounding in branding which made it quite easy for the agency to grow beyond events planning and organisation to accommodate all other aspects of integrated marketing communication (IMC) business. She explained that EventPlus IMShas the understanding that brand building goes beyond organising an event or outing, “it involves being able to integrate your brand into every activity that you do. The name of the company has even progressed beyond EventPlus. We are now known as Event Plus Integrated Marketing Services (EPIMS).

In the same vein, Dr. Amanerimi said:“We pride ourselves in being original because we are not an accidental agency. So, whatever we are doing today is a deliberate engagement and at the core of that is integrity, which is pretty much our competitive edge. We stand by our promise as we always think, ‘Leap and the net will appear’ “We’re never afraid to take the big risk with our clients, and we will never go to our clients with some idea that’s outrageous for the sake of being outrageous. While we do want to break through the sea of sameness, we also want to be able to back up our argument that it is going to help drive the business forward.” We do only the best and our standards in this industry are very high.”

Amanerimi said the vision of EventPlus IMS, which is to be the dominant and the best brand experiential hot shop in Nigeria, was very clear to the founders from day one. “We did not say the first, we did not say only, but we said dominant. There can be others, but we will dominate and be the best brand experiential hot shop. We are clear about who we are, what we are and where we want to be.”

Worthy of note is the agency’s in-depth brand management and communications experience. The agency also takes full responsibility for its clients’ success and ensures real value for every Naira spent through strict compliance with agreed deliverables. The agency is also on hand 24 hours and seven days a week throughout the duration of a project to manage quality control.EventPlus IMS has a reputation for excellent services and creative execution which meet strategic objectives of clients/brands.

EventPlus IMS has recorded key achievements and success stories in its short period of existence. According to Medebem, one award which EventPlus IMS isvery proud of winning is the ‘Support for National Malaria Programme’ (SUNMAP) received from UNAID and WHO in partnership with the Federal Ministry of Health.

EventPlus IMS has a rich client base that comprises of blue chip companies such as Nokia, British American Tobacco, and mypaddybet.com (an online social betting site), Guinness Nigeria, Honeywell, Dabur, Oracle, Microsoft, Sisco, Airtel, Samsung, Dansa, HP, Access Bank and others.