agency

In experiential marketing, the difference between a brand that is seen and one that is remembered often lies in the experience it creates. For Maxxconnection Limited, this idea has shaped 13 years of helping brands connect with…

PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom's OMD network that spanned more than two decades in key markets including the United States and United Kingdom. …

Lagos-based Public Relations firm, Chain Reactions Africa, has won the Large Consultancy category of a newly launched continental ranking of public relations firms, while placing third overall among the top five agencies assessed…

P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies. The…

Soulcomms, a leading Strategic Communications and Engagement Agency have marked a significant milestone, its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals…

L-R: Emily Oku, Digital Content Manager, Whyfinite; Hansatu Adegbite, Executive Director, WIMBIZ; Bolaji Junaid, Founder/CEO and Tunde Phillips, Communications Officer, WIMBIZ. WhyFinite, a rapidly growing marketing and tech startup,…

Elo Iyayi, MD, AdTraders Media Limited AdTraders, a young, vibrant and pioneering media buying agency, has been launched to redefine the media buying industry in Nigeria. The agency is for an environment where the only certainty is…

Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…

WPP is to end voluntary salary sacrifice for about 3,000 of its senior agency executives after three months. The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect…

By Paul Allen In this time of crisis, it is more important than ever to have a full understanding of your agency’s finances. Here’s some advice on approaching a reassessment when you have no idea what’s going to happen…