agency

P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies. The…

Soulcomms, a leading Strategic Communications and Engagement Agency have marked a significant milestone, its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals…

L-R: Emily Oku, Digital Content Manager, Whyfinite; Hansatu Adegbite, Executive Director, WIMBIZ; Bolaji Junaid, Founder/CEO and Tunde Phillips, Communications Officer, WIMBIZ. WhyFinite, a rapidly growing marketing and tech startup,…

Elo Iyayi, MD, AdTraders Media Limited AdTraders, a young, vibrant and pioneering media buying agency, has been launched to redefine the media buying industry in Nigeria. The agency is for an environment where the only certainty is…

Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…

WPP is to end voluntary salary sacrifice for about 3,000 of its senior agency executives after three months. The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect…

By Paul Allen In this time of crisis, it is more important than ever to have a full understanding of your agency’s finances. Here’s some advice on approaching a reassessment when you have no idea what’s going to happen…

By Azeez Disu Victor Afolabi, MD/CEO, GDM Group “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customer.” David Armano, Edelman Digital…

Abiodun Richard Oshinibosi, Project Marshal, Abelinis One of Nigeria’s leading experiential marketing agency that uses precision, expertise, discipline in order to achieve the desired result, generate the maximum top of the mind…

By Azeez Disu Kayode Idowu, Executive Director, Keskese Studies have shown that experiential marketing campaigns, or the implementation of experiential marketing into a marketing strategy, improves outcomes. Experiential…