agency

By Azeez Disu Kayode Idowu, Executive Director, Keskese Studies have shown that experiential marketing campaigns, or the implementation of experiential marketing into a marketing strategy, improves outcomes. Experiential…

By Jeremiah Agada Introduction Interaction since time immemorial has always remained an integral part of human existence. The history of interactions among disparate peoples is what shaped the modern world through conquest,…

The static billboards of the past are increasingly being replaced by dynamic digital signs that update in real time and are activated by mobile devices or connected cars, pointing to how the integration of digital technology with…

The world’s largest FMCG company has made a commitment to fight stereotypical representation in every industry, and is leading from the front with its ‘Unstereotype’ campaign. “The ‘Unstereotype’ campaign is applicable to…

WPP has bought Indian mobile marketing agency Madhouse, upping its investment from 50% as the holding group eyes further opportunity in India. According to WPP, the decision has come as a result of opportunity in both India generally…

By Bradley Johnson Marketers, a search consultant and an agency took the stage at Ad Age's Small Agency Conference to show how small agencies can get the attention of big brands. Here, five ideas from their panel discussion, called…

Publicis Groupe has expanded its country model management structure in order to organize the business into eight sectors. The model was tested in France and the UK over the last few months. Now, it will be expanded to reorganize…

By Michelle Engle The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…

Pitching to clients can be both arduous and exhilarating. The Drum Chip Shop Awards judges share their experiences of projects that they thought might never make it out of the boardroom. Will Rust, Executive Creative Director, Ogilvy…