CMO

Brand Communicator's Jeremiah Agada explores Aishat Anaekwe's crucial LinkedIn post examining why CMOs rarely ascend to CEO positions. In her post, Aishat argues marketing remains marginalized as a cost centre rather than a…

The Advertisers Association of Nigeria, ADVAN, is set to hold a Chief Marketing Officer (CMO) Forum on the 16th of September, 2022. The event billed to hold the Intercontinental Hotel, Victoria Island Lagos Nigeria, will explore the…

The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA). The WFA research highlights…

By David Tiltman, Warc In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019. We’re getting ready to launch the…

From political and social unrest sparking controversial ad campaigns to the complexities of GDPR, 2018 has been a wild ride for CMOs. With all that turmoil, marketing chiefs may very well be looking forward to what the New Year has to…

The Advertisers Association of Nigeria (ADVAN) has concluded plans to host its leadership forum for Heads of Marketing and…

Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report. A study conducted by the CMO Council and video advertising technology provider ViralGains found that…

The Cannes Lions International Festival of Creativity (18-22 June) has released details of the 2018 Festival schedule. It has also partnered with the Association of National Advertisers (ANA) to launch CMO Growth Council in partnership…

The latest CMO Survey of top marketers predicts that combined spend on the likes of digital marketing, martech platforms and marketing analytics will increase by 6.5% over the next year. Backed by Deloitte and the American Marketing…