Digital Advertising

Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently…

Ladybird Advertising, a specialized marketing communication, brand building & training agency iwith headquarters in Lagos has entered a strategic partnership with "Aleph" in Nigeria to power the global digital advertising ecosystem…

The cost of search, social and retail media advertising grew by double digits in the final three months of 2021, according to data from digital advertising company Skai. Search cost-per-click (CPC) saw the largest rise, increasing…

The deprecation of third-party cookies is the perfect opportunity for the industry to build a better infrastructure for the open web, writes ID5’s Joanna Burton. As we say goodbye to 2021 and step into a new year, we’re also taking…

It is a matter of course that when a downturn rears its ugly head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just any old downturn. Unlike a ‘normal’ recession, this time around, consumers are still largely…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising. After…