digital agency

...As marketing veers fully into the digital world, specialized digital agencies are either evolving into more full-service shops or specializing further still Digital agencies were once the hottest segment of the advertising…

WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York and London. Mel Edwards will remain chief executive after being promoted to…