IMC

Otis Ojeikhoa, MD, Brand Optimal Though, it is no gainsaying that data is not easy to come by in the Nigerian experiential subsector of the IMC industry which has very little or no industry billing standard or even spend, it is almost…

What could have been a major disaster for the creative advertising sector as well as the integrated marketing communication industry in Nigeria was yesterday averted when members of Association of Advertising Agencies of Nigeria,…

Brandcomfest, largest gathering of stakeholders in the brands and marketing communications landscape, will commence today Thursday, May 23rd at the prestigious Shell Hall, Muson Centre, Onikan, Lagos by 9am prompt. Brandcomfest…

BRAND COMMUNICATOR, Nigeria’s most consistent brand and marketing communications magazine is set to organise BRANDCOMFEST scheduled for Thursday and Friday, May 23rd and 24th at the prestigious Shell Hall, Muson Centre, Onikan, Lagos.…

Winston Ailemoh Wiston Ailemoh, a commercial business leader, a general management marketing and sales expert has left the services of pharmaceutical product giants, Pfizer as its Marketing Director. Recall, Winston held the…

By Azeez Disu The press for progress is eminent for any individual, for the female folk, the need to succeed is eminent than ever. Yet, statistics have shown that few female professionals globally have been able to rise to key positions…

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…

The Chief Operating Officer of XLR8, Callistus Okoruwa and Managing Director of PR Redline, Lekan Ishola have been inducted as Fellows of the Institute of Management Consultants (IMC). They have also bagged the Certified Management…

From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media in 2017.   Live streaming enters the mainstream Brands have to date approached live video streaming as an experiment…

The Advertising Practitioners Council of Nigeria, APCON, is set to organise a two-day seminar tagged: "Public/Corporate Communication Management" for Integrated Marketing Communication experts in public and corporate sectors. The…