IPG

U.S. advertising holding company Omnicom Group has reported a fourth-quarter loss of about $941m within its public relations business, marking the company’s first financial update since completing its roughly $25 billion…

IPG Group’s managing director, Terry Peigh, revealed the ‘New Realities’ report in Mumbai recently. The six-country (India, USA, Russia, Brazil, China and South Africa) study looks at purchasing attitudes and habits of…

Omnicom has announced the roll-out of Omni, a ‘people-based’ precision marketing and insights platform. Designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom…

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion. Under the deal, the Acxiom Marketing Solutions (AMS)…