LVMH

From Microsoft to PepsiCo to LVMH, Publicis, the French giant is rewriting the new-business rulebook, and Nigerian agencies have plenty to learn. Publicis is building a serious roster of global brands, with Microsoft, PepsiCo,…

Fresh off its well-heeled second-quarter sales results, LVMH Moët Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying and planning in North America…