Marketers

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…

By Seraj Bharwani. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed with expectations to deliver on…

By Sloan GaonFor those of us of a certain age (OK, boomer), pharmaceuticals—and pharma ads—have long dominated the commercial breaks during our favorite procedurals, news or golf programs. But in the COVID age, new health policies have…

Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers. Indeed, of the five KPIs the ANA identified as most used by…

A new study has revealed media and marketing professionals are among the least optimistic when it comes to their future financial and job security, as the effects of the COVID-19 pandemic continue to be felt. The research from the…

Flat design style modern vector illustration concept with icons set of creative thinking business strategy process brainstorming marketing ideas daily thoughts and lifestyle routine. Isolated on stylish color background. Backslash, the…

By Belinda Smith After a difficult year, we have been reminded of the importance and value of our people, consumers and marginalised communities, says Belinda Smith, WFA diversity ambassador and incoming chief executive of m/Six for…

By Kaila Mathis From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift in what consumers…

Share of search provides a useful metric that any marketer can use as a surprisingly accurate proxy for the important, but often expensive, calculation of a brand’s market share, says a leading planner. Many brands talk about market…

The Marketing Director of FrieslandCampina Wamco Nigeria Plc., Chris Wulff-Caesar has tasked marketeers and brands to re-invent themselves, find new ways to engage consumers and deploy strategies that will keep them relevant during and…