Marketers

By Bradley Johnson Marketers, a search consultant and an agency took the stage at Ad Age's Small Agency Conference to show how small agencies can get the attention of big brands. Here, five ideas from their panel discussion, called…

With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend…

A new report compiled by B2B ad agency Gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions. The Business Feeling index was compiled from a survey of 315…

Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report. A study conducted by the CMO Council and video advertising technology provider ViralGains found that…

Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. By Rob Rasko Late last year, the Association of National Advertisers reported that some 35 percent of marketers…