marketing campaigns

By Kelsey Formost As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier…

From the days people lined up in long queues to make calls at an available phone booth, to the days only few rich elites had landlines powered by wires hanging across the streets under the control of Nigerian Telecommunications Limited…

By Tunji Faleye One of Nigeria’s leading agencies that have been making waves in the experiential marketing landscape is MPXM - Mabat Pro Experiential Marketing, an organization that delivers highly effective marketing…