marketing

The Group Managing Director of SO&U, Mr. Udeme Ufot, has stated that no amount of strategic image-making campaign would be effective to change foreigners’ perception of Nigeria without purposeful political leadership. The…

In this thought-provoking article, marketing professional, Oghenerukevwe Toka delves into the intersection of three powerful disciplines—ethnography, psychology, and neuroscience—and makes case for their integral role in the toolkit of…

Rotimi Ogunwede A seasoned marketing professional with over a decade of experience in the marketing communications, Rotimi Ogunwede has joined Earzz, a company at the forefront of sound recognition technology as its Head Of…

Marketing professionals have reemphasized the ability to attract new clients and reconnect with former ones as key determinants of an agency's success. Owing to today’s dynamic and competitive marketing landscape, winning over new…

Seasoned marketing communications professional, Joan Odafe-Ejumedia has joined British multinational alcoholic beverage company, Diageo as Brand Manager Reserve. At Diageo, Odafe-Ejumedia will be managing the Reserve brands, driving…

Eko Innovation Centre has announced the return of MarkHack, Nigeria's first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend. Following…

Certified Trainer Facilitator, Life Enrichment Specialist, and Lead Consultant at Swiftwings Communications, Dapo Omojola has urged business owners and experts to embrace face-to-face marketing even in this digital world to expand…

Balaji Vaidyanathan is an award-winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and…

A new World Federation of Advertisers (WFA) report, titled “Clients and Creativity” conducted in partnership with Contagious and The Observatory International, has revealed a huge disconnect among client-side marketers, between…

Beauty YouTuber and Nigerian-American influencer , Jackie Aina who is based in America recently released her latest Forvr Mood candle collection and Nigerians did not take it so well. She named this collection the ‘Owambe collection’…