Oghenerukevwe Toka

In this thought-provoking article, marketing professional, Oghenerukevwe Toka delves into the intersection of three powerful disciplines—ethnography, psychology, and neuroscience—and makes case for their integral role in the toolkit of…

In the dynamic world of business, innovation serves as the lifeblood of growth and competitiveness. Companies continuously seek to disrupt the market, captivate consumers, and secure their position at the forefront of industry evolution.…