OOH Advertising

Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and…

Breaking boundaries in the world of OOH advertising… A consistently innovative outdoor advertising company and a major player in the Nigerian advertising sector, Elev8media Advertising Limited has premiered a new strategy to include…

The year 2019 that just ended was chequered with lots of opportunities and challenges for media owners, marketing professionals and stakeholders within the larger marketing ecosystem. OOH advertising is however proving to be a strong…

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured…