OTT

Male hand holding TV remote control. OTT platforms have become increasingly popular among consumers, especially with the various streaming services now available in the market. The pandemic and lockdowns have also spurred the uptake…

By Jeremiah Agada Building brand awareness and successfully interacting with consumers is a crucial part of marketing today. Conversely, content has always remained a valuable currency of marketing, and video content is one of…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…