POWER OIL

Power Oil's approach to the Access Bank Lagos City Marathon 2026 offers a masterclass in purpose-driven community marketing. Rather than waiting for race day, Power Oil invested in community development weeks in advance. The…

Screenshot Power Oil has once again demonstrated how brands can meaningfully merge purpose, participation, and impact. Under its festive platform, Powering Love, Sharing Joy, the brand invited consumers via social media to…

The 10/10 housemates of Big Brother Naija (BBNaija) reality show had an electrifying and fun moment last Tuesday as Power Oil spotlighted its disruptive wellness movement: Certified Healthy and Certified Fit in the 24th brand task…

With Big Brother Naija Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled its newest brand direction: a disruptive wellness movement built on two simple but powerful stamps of approval rooted in your…

As the health and wellness movement grows, brands must go beyond product benefits to drive real impact. Power Oil has been at the forefront of this shift, leveraging purpose-driven marketing to build deeper consumer connections. …

Power Oil, sequel to the announcement of their partnership with Kanu Nwankwo’s Kanu Heart Foundation, sponsored life-saving heart surgeries for patients in need as part of the "Together We Can Save a Heart" campaign. To emphasize…

According to the CDC Heart Disease report, one person dies every 33 seconds from cardiovascular disease and in 2022, over 702,880 people died from heart diseases which is equivalent to 1 in every 5 deaths. It is perhaps the…

Power Oil, a non-cholesterol cooking oil brand offered non-stop entertainment as BBNaija All-Stars housemates engaged in a gender-related culinary debate in its brand task. The Dufil Prima Foods cooking oil brand took the…