Publicis Groupe

French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data collaboration firm, LiveRamp, in an all-cash deal valued at approximately $2.2 billion. The company made the announcement Yesterday. …

In a major shake-up within the global advertising ecosystem, Dentsu has lost Microsoft’s estimated $700 million global media account to Publicis Groupe, bringing an end to an eight-year partnership. The win follows a closely…

In a major global move, Publicis Groupe has agreed to acquire sports marketing and creative agency 160over90 from WME Group. Publicis is acquiring the agency in full for an undisclosed amount, with the deal subject to regulatory…

Publicis Groupe has announced the acquisition of AdgeAI, an industry-leading measurement and content intelligence company, in a move designed to enhance real-time creative performance analysis for brands by integrating AdgeAI into its…

In a significant win, Publicis Groupe has secured Mars' vast media account, worth $1.7 billion, following a rigorous six-month review. The French network will now handle media, production, commerce, paid social media, and…

Publicis Groupe has announced the merging of its supervisory and management board into a single board of directors. The current Chairman/CEO of the company, Arthur Sadoun, will become the leader of the new directors of the board…

The One Club for Creativity, in partnership with The 3% Movement has announced Sinmisola Hughes-Obisesan and 69 other creatives from around the world as jury for the Next Creative Leaders 2023, a free global competition recognising…

Experienced Brand and Marketing Strategist, Emeka Obia has taken up a new role at Publicis Groupe, a French multinational advertising and public relations company as the Integrated Strategy Director, Central and West Africa Region.…

The CEO of Publicis Groupe, Arthur Sadoun, will serve for another four year as Chairman and CEO of the Groupe, following the renewal of his contract. The Paris-based holding company made the announcement recently. It also announced…

Publicis Groupe said it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately. The Paris-based holding company is the third major ad…