Publicis

Publicis Groupe is acquiring data marketing giant Epsilon in a $4.4 billion deal, the holding company announced Sunday. The transaction is expected to close in the third quarter. "With the acquisition of Epsilon, Publicis Groupe is…

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark's global brand president Chris Boothe. The change comes as Publicis Groupe makes moves to simplify—the holding…

The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, is being touted as the new agency model for legacy businesses undergoing digital transformation to find a compromise between in-housing…

Marcel, the AI-powered employee platform, is helping Publicis retain staff and signalling a bright creative future for them, according to CEO Arthur Sadoun. Speaking at dmexco, he acknowledged interviewer Michael Kassan’s…

Technology firm Lenovo has chosen Publicis Media to handle its global media strategy, planning and buying activity spanning all forms of traditional and digital media. To achieve this, a bespoke client unit called Lenovo One Media…

Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks. Some of the biggest accounts DAN won last year in media billings were:…

  Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review.   Mediavest | Spark will now handle planning and offline buying, while DigitasLBi runs digital media, programmatic buying and…