Publicis

Marcel, the AI-powered employee platform, is helping Publicis retain staff and signalling a bright creative future for them, according to CEO Arthur Sadoun. Speaking at dmexco, he acknowledged interviewer Michael Kassan’s…

Technology firm Lenovo has chosen Publicis Media to handle its global media strategy, planning and buying activity spanning all forms of traditional and digital media. To achieve this, a bespoke client unit called Lenovo One Media…

Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks. Some of the biggest accounts DAN won last year in media billings were:…

  Toy giant Mattel has picked a Publicis umbrella group to run its U.S. media business after a review.   Mediavest | Spark will now handle planning and offline buying, while DigitasLBi runs digital media, programmatic buying and…