Publicis

...WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. The timing of Coca-Cola’s US media review couldn’t have been worse for WPP. Two weeks ago, the holding company posted…

French-based advertising and public relations (PR) company Publicis, one of the oldest and largest media agencies in the world has invested $326m (€300m) into generative AI (GenAI) as the technology is set to disrupt the industry.…

Publicis Groupe, advertising network, has reported organic growth of 10.3% for the third quarter to generate $3.15 billion (3.237 billion Euros) with Europe and the U.S. both achieving organic growth of 11.1% and APAC of 4.1% with…

Facebook parent Meta has selected Publicis Groupe agency Spark Foundry to be its new media agency after a competitive pitch that began in March. COMvergence estimates that the social media giant spent an estimated $742 million…

A dozen agencies -- including Dentsu, Havas, McCann and Publicis -- have joined a pledge to adhere to new global standards for influencer marketing of alcohol and to promote more responsible depictions of drinking, especially…

Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used by Madison Avenue to process programmatic and data-driven media…

Anurika Azubuike, Founder, Marketplace Innovation Africa Lead Consultant at Strategic Communications and Public Relations firm, QuadrantMSL , Anurika Azubuike has resigned her appointment effective August 2019. She is now Founder of…

By Tunji Faleye Recent investigations have revealed that many business organisations in Nigeria have relegated to the background succession planning strategy which is the fulcrum of successful transition in any business…

Publicis Groupe is acquiring data marketing giant Epsilon in a $4.4 billion deal, the holding company announced Sunday. The transaction is expected to close in the third quarter. "With the acquisition of Epsilon, Publicis Groupe is…

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark's global brand president Chris Boothe. The change comes as Publicis Groupe makes moves to simplify—the holding…