Snapchat

The introduction of social media platforms such as YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat has helped transformed the way businesses communicate and connect with their audiences. The social media surge has…

Snap, the parent company of the social media app Snapchat, has announced that Snapchat+ has reached one million premium subscribers in a very short period. The social media company had in June this year announced the launching of…

Snap, the parent of the popular photo and messaging app, said Monday that it is debuting Snapchat for the Web, allowing users to send messages and make video calls to their contacts from their computers. The photo and messaging app…

By Enitan Kehinde Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what made it even more special was watching it with my grandpa! You see, my 80-year-old grandfather is the absolute king of…

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory. On Wednesday, Snapchat said advertisers are now able…

The potential of Snapchat entering the visual search arena might be enough to rattle Pinterest a little bit, but what if Amazon was one of Snapchat’s launch partners in the project? Application researcher Ishan Agarwal discovered…

Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can't be skipped, started popping up on the app, promoting movies like "Deadpool" and "Adrift" and products such…

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app. Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover…