Streaming

Streaming tops Cable TV viewership for the first time, according to Nielsen. The measurement firm released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the…

Total movie consumer 2021 spending will rise to $60.4 billion -- up from $46 billion in 2020 -- with streaming subscription video rising and theatrical business recovering, according to Omdia, the global marketing research company. …