TikTok

Fast-rising Marketing Strategist, Titilope Akanmu, has joined TikTok as a Strategy and Insights Manager for West Africa. Before her appointment, Titilope was a Strategy Manager at Yellow Brick Road Lagos where she was responsible…

Data has shown that TikTok, an app for making and sharing short videos is becoming a marketing delight for several brands to showcase their products to a large number of audiences. The short video social media platform which was…

The Nigerian industry has experienced a significant shift in content distribution and promotion over the last two years. Artists, record labels, comedians, and music promoters are massively utilising the Chinese –owned video-sharing…

For the second consecutive year, consumers across the globe reported being most receptive to ads on TikTok, followed by Amazon, Instagram, and Google, according to findings of the 2021 edition of a global consumer ad equity study…

TikTok has named Publicis Groupe its first commerce agency partner as the app builds out a focus on what it calls Community Commerce, per an announcement. TikTok takes another step in becoming a more formidable shopping…

WPP and TikTok has announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and…

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads…

Since emerging back in 2016, TikTok has often faced criticism for its failure to censor inappropriate short-form videos that make their way onto the screens of minors; from overtly-sexualised dances to videos glorifying violence. In…

TikTok has breached the 100 million monthly users mark in Europe as young people across the continent embrace video-based pranks, dancing and lip-syncing. The news follows reports that TikTok’s parent firm, ByteDance, will not…

Africa’s Leading Marketing Technology Company, Plaqad has launched SocialCred, the continent's first-ever social media clout ranking app. The Lagos-based startup, which celebrated its third anniversary earlier in May is reputed…