WOO

...Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024 The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by…

Following a highly successful World Congress in Hong Kong, the World Out of Home Organization (WOO) has increased its coverage of the global OOH industry by signing up another 15 organisations. Commenting on the new additions,…

JCDecaux Group Chief Data Officer, Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7. The theme of Le Borgne's address is 'How data can add…

\World Out of Home Organisation President, Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising…

The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in…

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global…