World

By Jean-Paul Burge After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner. As the 2021 Creative Effectiveness judging panel, we were blessed…

By Bolaji Okusaga This is for those who loathe 5G for vague and preposterous reasons - a new world is coming, and this is no heresy! Covid-19 is about to hasten the possibility canvassed on the platform of the ,4th Industrial…

By Tunji Faleye These are not best of times as the whole world is gripped with fear and uncertainty in the face of Covid-19 onslaught. Looking back into history, nothing best compared to this period, as the First and…

By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the…

World Quality Alliance, a global quality organization in partnership with the International Standard Organization is set to hold the World Standard Day on 14th October 2019 at Nicon Luxury Abuja, Nigeria. The world standards day…

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the…

Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency,…

Nigeria’s number one family nourishing drink, Maltina has partnered with Noble Igwe to capture 1,000 genuine smiles all across Nigeria. The idea is premised on how a smile can change the world. The initiative tagged “1000 smiles…

French-headquartered advertising network Publicis Groupe is pushing on with the sale of its loss-making healthcare subsidiary Publicis Health Services, the company confirmed during its third-quarter results. Publicis Health…

Indomie has emerged the most chosen FMCG brand by consumers in Nigeria. According to Brand Footprint, Kantar Worldpanel’s annual report and its ranking of most chosen brands across the world, Indomie managed to be chosen by shoppers on…