Fidelity Bank To Reward Customers With N11Om Promo
By Janet Udogu
Fidelity Bank Plc is set to delight the banking public with the introduction of another Savings Promo that promises to provide its existing and potential customers an inimitable opportunity to win fantastic cash and gift prices from September, 2017 to March, 2018.
The promo tagged Get Alert In Millions Savings Promo Reloaded, which is also the seventh in the series of promos organised by the bank will see a total cash price of N110 million amongst other consolation prices.
Nnamdi Okonkwo, Managing Director and Chief Executive Officer, Fidelity Bank Plc, who made this known at a press conference to mark the launch of the promo, at their Head Office in Victoria Island, Lagos, explained that the promo is in line with the Central Bank of Nigeria, CBN,’s financial inclusion policy to ensure that financial services are made available to the unbanked and under-banked in Nigeria.
The Managing Director who was represented by Chijioke Ugochukwu, the bank’s Executive Director, Shared Services & Products, stated that the promo equally seeks to raise the awareness among Nigerians on the need to imbibe a good savings culture and more importantly to reward their customers for their unwavering support.
Ugochukwu revealed that the Get Alert in Millions Savings Promo Reloaded is perhaps, the biggest savings initiative run by the bank. In her words: “In 2012, we had a Cash & Car Savings Promo and we gave out 25 cars and N25 million to mark the Bank’s 25th anniversary. We followed this up closely with our Save 4 Scholarship Promo in 2014 where we doled out N80 million in scholarships to our teeming customers.
“In 2015, we sought to address the housing needs of Nigerians. The Save 4 Shelter Promo gave out three duplexes located in Abuja, Port Harcourt and Lagos. Our last promo earlier in the year was the Get Alert in Millions Savings Promo and we gave out prizes in the total of N105 million. And for the first time in the history of the Bank, we will be giving away a grand prize of N110 million amongst several other mouth-watering prizes,” she said.
The Executive Director stressed that the latest promo underscores the Bank’s determination to improve on the standard of living of customers in the present economic downturn. She equally announced of their plan to embark on a road show across the major cities of the country starting from today, to give the banking public the opportunity to open accounts with the bank and also to enjoy the enormous benefits of the promo alongside other services.
By opening a savings account with Fidelity bank and growing it to N 20, 000 or topping up existing account with N 10, 000, customers qualify to take part in the monthly draw to win N 2 million, N 1 million and other consolation prizes including refrigerators, generators, Television sets and so on, while existing customers need to top up their Savings accounts with N 10, 000 to also qualify for the above prices.
To qualify for the bimonthly draw and Star Prize of N 3 million, customers are required to top up existing savings account with N 50, 000 and to qualify for the grand prize of N 10 million, customers are expected to maintain a monthly average balance of N 200, 000. In all, N 110 million cash, numerous consolation prizes and over 200, 000 instant gifts are up for grabs in the Get Alert In Millions Savings Promo Reloaded.
Gbolahan Joshua, Chief Operations and Information Officer, Fidelity Bank emphasised that the bank’s retail strategy has continued to yield remarkable results. Joshua revealed that as at June, 2017, the financial institution impressively marked a 3.9 percent increase in savings deposits. This, he attributed to improved gross selling of the bank’s digital banking products.
According to the Chief Operations and Information Officer, about 30 percent of the Bank’s customers are currently enrolled on its flagship mobile, *770#, as well as the internet banking products. He highlighted: “We are pleased with the strategy we are adopting, we have seen the result and we are encouraged to do more. About four years ago, we decided to revamp our retail strategy and set up a dedicated retail banking division. We have brought in over 1.5 million new customers into the bank and this has grown the customer base from 2.4 million to 3.8 million customers, which represent 50 per cent growth.
“And retail deposits have moved from over N 80 billion to N 160 billion. Even with the recession, Fidelity Bank did not stop rewarding its customers. The Bank set up a loyalty scheme, and just before the Sallah holidays we gave out over N 200 million to over 350 customers. Apart from the Savings promo, we give out N 800 million in cash rewards every year.”
Richard Madiebo, the bank’s Divisional Head, Retail Banking and Promo Head, said that their organisation is setting the pace in promos. He therefore, implored all Nigerians at home and in diaspora to key into the reward scheme.