By Tunji Faleye
Media Perspectives, a media buying agency with digital competence has Clinched the coveted Union Bank media account.
Media Perspective will bring to bear its competencies to position Union Bank as one of the leading financial institutions in the country through its technology and industry initiatives.
With this, the agency will provide the bank with unmatched national coverage, unrivalled market expertise and consumer focused media strategies in sub-Saharan Africa’s largest market.
Over the year, the agency’s influence with local media owners has given clients access to unmatched discount and rebate while campaign analyses and robust reports provide transparent and measurable results.
Within its few years in operation, Media Perspectives has held its own among the best in the industry, with reputation and sophisticated clients. Even as the marketing communication industry gets crowded, Media Perspectives still boast of local and global clients in Nigeria and some of them will remain grateful to the agency for its Midas touch.
The agency will demonstrate a world-class professionalism in its media buying business for the bank by leveraging on its digital competence with the use of Media Optimizer to plan and buy for the Bank.
Not only this, Union Bank will also enjoy cloud-based ERP that will afford them real-time access to their campaign data with state-of-the-art live media monitoring studio.
Regardless of best practices and world-class digital tools, Media Perspectives is never relenting in its effort to up the game and provide research-based media strategies and data–driven media planning that help clients to achieve their corporate and marketing objectives. This is done by digitally identifying the right channels for communicating clients’ message to the right target audience at the most cost effective rate.
The agency’s knack for professionalism has perfectly positioned it in the minds of clients and other stakeholders in the industry. One of its towering traits is the understanding of Nigerian media users more than any other competitor in the industry, and the understanding of the gamut of business of media buying.
By sheer commitment and tireless dedication, Media Perspectives has won many awards. Some of these include: Winner, Nigerian Competition Cannes Young Media Lions and Nigeria’s representative to the Cannes 2015. Among many other accolades, Media Perspectives was named the “Outstanding Media Buying Agency of the Decade” by Marketing Edge in 2015. It was also named the “Media Agency of the Year” by Marketing Edge and Marketing World respectively in 2014.