In the closing months of 2021, global award-winning 360 degrees marketing communication agency, Havas Nigeria has emerged from a metamorphotic phase to clinch Glovo’s advertising brief.
The agency got the brief to work on the Euro-based quick-commerce start-up and on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. This victory came through a competitive global pitch that saw Havas Nigeria beat all-timers to emerge the sole advertising agency for Glovo.
The agency got down to work delivering on a campaign using heavy technological tools used for resource geo-mapping, allocation and buying. In the relatively short time it commenced the campaign, the agency got the expected awareness and bottom-line impact as the Glovo app witnessed a huge surge in user acquisition within the campaign period.
Glovo, one of Europe’s biggest errand app services, began operations in Nigeria in 2021 and launched a billboard campaign alongside heavy digital and TV in Q4 2021.
Havas Nigeria is a member of the Havas Media Global family operating within the Havas Africa hub. The agency combines the strengths and experiences of its local team with an avalanche of resources in personnel strengths and industry tools available in the Havas media networks used in delivering high-impact campaigns in over 143 markets globally.