….Unveils Mulitimillion Naira New Office In Ikoyi
….Launches Digital Marketing Bootcamp For SMEs
In just five years of operation, AT3 Resources, a Lagos-based communication and events consultancy has become a force to reckon with in the marketing and communications space in Nigeria and beyond. This can be attributed to the company’s unique way of providing strategic public relations, events, and media interventions to corporates, individuals, and brands over the years.
The Founder and Chief Executive Officer of AT3 Resources, Tosin Adefeko, is an entrepreneur with over 25 years of multi-sectoral experience in Nigeria. She has delivered outstanding business results in financial services, print/broadcast media, and marketing communications industries.
Speaking at the company’s fifth anniversary held last Thursday at its newly built head office located on Raymond Njoku Street, Ikoyi, Lagos, Adefeko said the resilience, authenticity, tenacity, and doggedness of the team sets them apart from others as this is evident in the high-profile clients that they work with and several recognitions received in the industry.
“In 2018, when I founded AT3 Resources from the comfort of my living room, my vision was to build a strategic communication solution company by 2023. I knew that I wanted to make a change and we have gone ahead to win notable accounts, received recognition, curated world-class events, launched campaigns, and delivered top-notch advisory service to clients across the world. Indeed, there is no AT3 Resources without our clients’ and believers’ support.
“At AT3 Resources, we are building an inclusive company that allows our talents to express their creativity and showcase skills, thereby creating an environment that encourages growth. We are just scratching the surface as we are ready to change the practice of Public Relations in Nigeria in the decades to come.”
Since its inception, AT3 Resources has executed brilliant campaigns for Meta (formerly Facebook), Swift Networks, NQR, Banwo & Ighodalo, Olam, Polaris Bank, Candel, Raddison Blu, SOS Children’s Villages, Crown Flour Mills, amogst a host of others.
The common attributes in the testimonials videos of clients of AT3 Resources that were played at the event were that the company is timely and displays a high level of professionalism from pitching to execution. According to them, clients can give a brief to AT3 Resources and go to sleep knowing that they will deliver as at when due.
Firm believers of the dream of the company as well as clients were personally rewarded with a gift item by the Founder at the well-attended cocktail anniversary event.
Also, as part of activities to mark the firth year milestone, the company will be hosting a week-long digital marketing bootcamp for Small and Medium Scale Enterprises (SMEs), themed ‘Leveraging Possibilities for SMEs in The Digital Age,’ starting Monday, January 16th.
The bootcamp which is the first edition is designed to empower SMEs to seize the growth opportunities presented by the digital era. During the bootcamp, participants will be armed with the best digital marketing tools, tips, trends, tactics, and strategies from leading industry experts that will support them in their quest to actualise their full potential as well as shape how they connect with their target audiences.
The bootcamp will be facilitated by a blend of digital marketing and communications experts such as Nkiru Olumide-Ojo, Founder, The Lighthouse Network; Frankline Ozekhome, Pop Culture Strategist; Rufai Oseni, Global Speaker & Development Expert; Ugochukwu Obi-Chukwu, Founder, Nairametrics and Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta among many others.
To enrich the learnings, 10 business leaders/corporate titans and accomplished entrepreneurs are lined up to share their personal ‘Recipe for Success’ nuggets with the participants. On the lineup are Aishah Ahmad, Deputy Governor, Central Bank of Nigeria; Asue Ighodalo, Founding Partner, Banwo & Ighodalo; Austin Okere, Founder, CWG Plc; Dr. Biodun Shobanjo, Chairman, Troyka Holdings Limited; Dimeji Salaudeen, Partner, KPMG; Folake Soetan, CEO, Ikeja Electric; Ibukun Awosika, Founder/CEO, The Chair Centre Group; Osayi Alile, CEO, ACT Foundation; Steve Babaeko, CEO/Chief Creative Officer X3M Ideas, President, AAAN; and Tara Fela-Durotoye, CEO, House of Tara International.