After years of publishing a CSR and sustainability award-winning segment in Brand Communicator, and months of publishing sustainability, impact, and environmentally related stories online, Impact Reports Africa, from the stable of Awesome Communication is set to hit the newsstands in a hardcopy format.
Speaking on the reason for floating the magazine, Joshua Ajayi, publisher of Impact Reports Africa, revealed that the magazine was birthed as a response to the gap in sustainability reporting on the African continent.
Joshua Ajayi, MD/CEO of Awesome Communications puts it more succinctly: “when we noticed a very huge lacuna in reporting the sustainability and impact space in the African market and the very little information available to stakeholders, we began to cover this space inside Brand Communicator, Africa’s all gloss top- of- the- shelf marketing and communication journal made an entry into the space.
“Needless to say, reporting brands, marketing and sustainability is an onerous responsibility that has seen Brand Communicator win prestigious awards for its reportage of sustainability efforts of organisations including being a three-time winner of the prestigious Sustainability Enterprise and Responsibility Awards (SERAS).
“However, because sustainability is a lot vaster to be placed under marketing communications, we saw the need to create a separate platform that focuses solely on the sustainability ecosystem, hence the birth of Impact Reports Africa,” he said.
Impact Report Africa, a foremost African sustainability and impact report platform therefore aims to consistently and continuously publish and broadcast factual information on how these decisions and actions of these companies or organizations and how they create economic, environmental and social impacts through their everyday activities.
Ajayi further added that each quarter at the initial stage, Impact Report Africa will be highlighting organizations’ values and governance model, and demonstrates the link between their strategy and commitment to a sustainable global economy and synthesizes and makes public the information organizations decide to communicate regarding their commitments and actions in social and environmental areas. Impact Reports Africa which is an online, print and broadcast medium will also serve as a mirror for organizations to measure, understand and communicate their economic, environmental, social and governance performance to stakeholders.
Impact Reports Africa is published by Awesome Communications, a Public Relations (PR), Publishing and Events Management company with about fifteen years track record of delivering bespoke excellent services within the Nigerian market.
As a foremost PR firm, Awesome Communications has worked on some of the biggest multinational and local brands to deliver services across all gamut of perception management including stakeholder engagement, crisis management, media relations, internal and external communications management among other functions.
Awesome Communications has delivered excellence working for such clients as Turkish Airlines, Partner Mobile, Eko Innovation Centre, Experiential Marketers Association of Nigeria (EXMAN), Wellness ‘Plus’ HMO, Ideas House Ltd, GDM, Art of Technology-Lagos among others.
As publishing outfit, Awesome Communications publishes the premium top-of-the-shelf front-line multi award-winning brand and marketing communications magazine, Brand Communicator. The magazine is also Nigeria’s foremost and most consistent brands and marketing communications publication. Over the past fourteen years, the magazine has attained and maintained its leadership position as the most authoritative source of insightful and incisive brand and marketing communications stories across various sectors of the economy with organic followers and active target audience across all our social media platforms.
Awesome Communications is also the publishers of tourism and hospitality platform, Welkome Africa.
Over the years, Awesome Communications has evolved into an events company, curating and convening some of the biggest events in the marketing communications targeted at impacting, celebrating, and also influencing policies, as well as decision makers, spurring them to take actions that impact the different sub-sectors of the IMC industry.
Among these events is the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa, Women in Marketing and Communications Conference/Awards (WIMCA). This annual event which debuted in 2014, has evolved, expanding in scope, adding exhibitions to its conference and awards segments in order to give more value to both audience and sponsors. This event prides itself in bringing together thousands of leading women in the marketing communications ecosystem and allied sectors.
Brandcomfest and Brandcom Awards are two other events warehoused under the stables of Awesome Communications. Awesome Communications Also convenes ECOSEA (Environmental Sustainability Conference, Summit & Awards), platform stakeholders in environmental sustainability in both the public and private sectors, as well as development agencies to develop a blueprint of solutions tailored at addressing some of the environmental challenges peculiar to Africa, with emphasis on Nigeria with its maiden edition holding later this year.
Awesome Communications through its flagship, Brand Communicator, is a partner to the two biggest creative advertising platforms on the African continent, -Loeries Africa Middle East and African Cristal Festival.