brands

Airtel has crossed 650 million customers globally, ranking as the world's second-largest telecom operator by mobile subscribers, based on GSMA IntelligenThe total covers operations in 14 African countries, via Airtel Africa, and…

Aliko Dangote, Africa's richest man and CEO of Dangote Industries has unleashed a bold call to action: Africa must stop shipping raw materials abroad and start processing them at home. Speaking recently, he slammed the continent's…

MTN Group has reported a strong financial performance for 2025, posting a 23% increase in revenue to R218.5 billion, driven largely by robust growth in its West African markets. Nigeria and Ghana emerged as key contributors,…

The Nigerian Exchange (NGX) All-Share Index soared to an unprecedented high of 201,474.9 points on March 16, 2026, marking a 1.55% surge that lifted total market capitalization to N129.3 trillion. Spearheading this remarkable rally…

The slender crescent moon hung low, like a pleased mother’s surprise treat over Lagos skylines, signaling another Thursday dawn of the Ramadan fast. Across Nigeria, from the bustling markets of Kano to the mosque-lined streets of…

Beiersdorf Nigeria, makers of NIVEA skincare products, have forged a strategic Memorandum of Understanding (MoU) with the Nigeria Customs Service (NCS) to combat rampant counterfeiting. The pact which was signed in Abuja over the…

Mondelez International, the global snacking giant behind beloved brands like Cadbury, Oreo, and Tang, has announced the appointment of Hisham Ezz El Arab as President of its Sub-Saharan Africa unit, signaling a dynamic new phase in…

Valentine’s Day remains one of the most enduring celebrations across the world. Its origins trace back to 269 AD when Saint Valentine, a Roman priest, married lovers in secret at a time when such unions were forbidden by…

Sorry brands Product benefits and USPs alone will no longer be sufficient in making your case for greatness. Repeat them for as long as you will in as many TV and radio commercials as you want. Brands must now demonstrate…

The Association of Advertising Agencies of Nigeria (AAAN) has expressed its opposition to the bill, seeking the establishment of a separate chartered institute to regulate the out-of-home advertising business in Nigeria. This…