As part of its plans to become “The Everything App”, X, formerly known as Twitter will be launching its peer-to-peer payments and integrating artificial intelligence (AI) into its platform this year.
The company through a blog post on Tuesday said the service will allow “more user utility and new opportunities for commerce, and showcasing the power of living more of your life in one place.”
A P2P payment service from X would mark the second time Elon Musk has been involved with such an endeavour. In 1999, the current X owner founded an online payments company called X.com that merged with the startup that would later become PayPal.
In its blog post, the company said “X is not just another app — it’s becoming the everything app, seamlessly uniting experiences into one interface, for everyone.”
In addition to launching peer-to-peer payments, the company said 2024 will be focused on a handful of key areas, including the increased use of AI, a new feature that will allow users to see dissimilar posts so they’re exposed to content that challenges their perspectives and partnerships that will increase advertising.
Since Musk purchased the company formerly known as Twitter for $44 billion in October 2022, X has been reinventing itself with myriad, oftentimes controversial, changes, including renaming it to X last July.