Plural Media, one of the leading players in the Digital-Out-Of-Home advertising space in Nigeria has unveiled a new LED media platform called The Festac Gateway at the popular Apple Junction- Festac Link Road, Amuwo-Odofin.
The Festac Link road is reputed for connecting traffic to the largely cosmopolitan FESTAC Town and other residential estates as well as key points of interest such as Festival Mall, Golden Tulip Hotel, Trinity Estates, and International Trade fair complex, Mile 2 , Badagry Express and Okota-Ago, Isolo.
This location offers advertisers the opportunity to be seen by a population of over 2,500,000 which comprises of the inhabitants of the over 10,000 housing units of Festac Town and Mile 2 estates among other newly built private luxury properties within Amuwo-Odofin and environs.
Some of the visible brands proximal to this location include: Golden Tulip (formerly Durbar Hotel), Festival Mall, Shoprite, Mega Chicken, Burger King, KFC, Mr. Biggs, Banks and a host of hotels, bars, restaurants and event centres, Supermarkets with compelling demographics cutting across A, B, C1, C and D socioeconomic classes.
Average dwell time per vehicle at the Apple junction roundabout is estimated to be close to 10-15 minutes following the recent installation of traffic lights and the opening of the Okota Road. This has led to increase in opportunity-to-see of campaigns on the billboard and increase in the number of targeted audience traversing this route.
The screen delivers crystal clear images day and night in vivid colours to ensure impactful messaging with guaranteed audience that meets the out-of-home objectives of discerning Advertisers.
The landscaped large-format digital screen incorporates advanced digital technologies capable of social media integration. Some of the unique contents displayed are Drive-Time to destination reports, Weather report, Temperature, Breaking News and Real Time Foreign Exchange updates.
More importantly, buying space on the platform is highly flexible and still affordable as you can place your campaign per minute or per hour and at your preferred time-belts depending on your objectives.
